Marketing           
                   Arab and Foreign perspective                      
                    by Naeim H. Abougomaah, Ph.D                  
    

  Front Cover          Back cover       Title Page

                               Book Description

The author thought about writing a marketing textbook exclusively for students who study marketing principles in English at educational organizations such as universities and higher institutions in Arab countries as well as people who are concerned about reading marketing books in English in this part of the world.

This book aims at getting the reader acquainted with principles and basics of marketing and its management in different organizations, concentrating on marketing in business/for profit organizations. This includes basic marketing
knowledge as well as related marketing practices in both foreign countries and
Arab countries. To maximize the benefit which can be gained by reading this book,
the topics presented are supported by examples and short cases from foreign
countries or Arab countries whenever possible.


• the author attempted to use his personal judgment which has
been developed during more than thirty six years of experience in teaching,
researching, training, and/or consulting in countries such as Egypt, the U.S.A,
Kuwait, and U.A.E. to determine what should be included in this book and
excluded for other texts to cover. However, the author has been guided by similar principles of marketing textbooks authored and published in foreign countries and in Arab countries. Although the author cannot consider this book fully conclusive and comprehensive in marketing principles and basics, it is an attempt in this direction.

The author does his best to make the material presented in this book simple
and clear as well as attractive and interesting to the reader, in order to motivate the reader to immense himself/herself in studying marketing

 

Product Details

•  Hardcover: 622 pages  .

• Publisher: Arab Administrative Development Organization " ARADO " 1st edition

•    copyright: 2006

•    Language: English .

•    ISBN: 977 - 5673 - 49 - 6  .

•    Product Dimensions: 1.2 x 8.8

•    Shipping Weight: 2.4 kg .

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